Saturday, January 29, 2011

Kraft and Intel team up to build a kiosk that knows what food you want


This is a new idea from Intel and Kraft, and it is a kiosk that can apparently scan your face and tell what you want to eat.

What happens is that when the user passes by the kiosk, the digital signage with Anonymous Video Analytics technology can determine the gender and age group and guess what products would be right for you.

Shoppers can even swipe their local market’s loyalty card or their mobile phone, and the smart kiosk will make recommendations based on past purchasing history. It will even allow shoppers to add recipes, shopping lists, to smartphones with a barcode scanner. You can see a video of it after the jump.

I suppose this is good, as my Source says that most homes don’t have much variety in the way of meals. I know my house has dinners of spaghetti, Hamburger Helper, Gyros, chicken, and it gets shuffled around each week.

Of course, this does have an agenda, to sell more Kraft products. Something tells me that you’re going to get a lot of recommendations for Mac and Cheese.

I wonder if all businesses will be trying like this. Are we looking at a future where the front area of the grocery stores will be all kiosks? I just am trying hard to picture that without getting a dystopian image. Now, if there were a way of doing the kiosk from home with a webcam, this would be easier.

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